Tag: experimentation

All the articles with the tag "experimentation".

• Let's get personal...

  Published: May 25, 2017

  A/B testing personalised content in Skyscanner marketing emails. Originally published on Medium

  •  data-driven
  •  experimentation
  •  growth

• Data Denial: when to accept that users hate your new design

  Published: May 12, 2016

  We redesigned marketing emails at Skyscanner; it didn't succeed... Originally published on Medium.

  •  data-driven
  •  experimentation
  •  growth